Our common purpose drives us forward.

We see every day as an opportunity to turn our company values into action.

We work for the customer

We prioritize our customers’ needs, satisfaction, and growth above all else. We make decisions based on what’s right for our customers, and we create shared value. We simplify experiences, and we’re easy to work with.

We deliver

We believe in moving fast, embracing innovation, and adapting quickly to the needs of our ever-changing industry. We execute rapidly against a narrow set of focus areas. We learn from our mistakes and are always improving.

We cultivate a better community

We work with our partners and customers to build a healthy, profitable, and inclusive ecosystem as we shape the future of cannabis. We strive to create a safe and welcoming environment for everyone.

We win and lose as a team

We take ownership and initiative, and we hold ourselves accountable to high standards. We lead with trust and assume positive intent.